Hot Topics

 
Hot Topics are conversations with Exchange members on a variety of “hot” topics that affect our organizations, our clients, our work and how we deliver strategic communications. Hot Topics sessions may be developed around a major news event or issue that could provide insight, instruction or food for thought. Some sessions may feature experts delivering a formal presentation with time for Q&A. 

Informal or formal every Hot Topics session is designed to help the busy communication executive stay connected in a way that's time and cost efficient.
Best of all, Exchange members can participate at no cost.  Non-members can participate for a fee of $25.

Dear CLE Members – Hot Topics is growing!

 The 2016 Hot Topics Schedule is designed to encompass a wide variety of topics as well as great opportunities to network with your colleagues.

 Kerrin Nally and Hannah Bauer – Hot Topics Co-Chairs

Upcoming Hot Topic Sessions

  

Tuesday, May 17, 2016

12:00 PM – 1:00 PM ET
“Three Steps You Can Take To Do More Stuff that Matters”
Hosted by Jim Shaffer - Jim Shaffer Group

Many communication professionals are needlessly mired in an activity trap.

Doing stuff whether it matters or not. Meet here. Tweet there. Answer the boss’ stupid question. Order lunch for the meeting. Post the speech on YouTube. Get the town hall slides done. More retweets here--some “likes” there. Spend money on an activity that generates 1,000 click-throughs but no sales--no profit. Nada. What’s all this activity costing? And how much of it really generates value that your customers would be willing to pay for?

Be honest! We’re admiring the activity, not how well it helps us win in the marketplace. It doesn’t have to be this way. Start adding more value 60 seconds after our May 17 Hot Topics session when Jim Shaffer offers “Three Steps You Can Take to Do Real Stuff that Matters.”

We asked Jim to give us some straight talk--some tough love, if you will--that shows us exactly what we need to do to elevate our image, our careers and our pay. Jim has mentored dozens of communication practitioners, helping them convert from doers focused on activity to problem-solvers focused on results. It’s paid off in terms of hard, measurable improvements in quality, safety, service and productivity.

At this May 17 session, you’ll learn how to:

  • Build a business case for a communication function that adds real, measurable value
  • Say “yes” to what matters and “no” to what doesn’t
  • Create important wins that generate pull for more of your work

    REGISTER

About Jim Shaffer

Jim is an internationally recognized founder and leader of the Jim Shaffer Group, a firm that helps organizations accelerate results though superior strategy execution. The firm’s clients represent some of the world’s most respected brands.

Jim was a principal, vice president and global leader of a Towers Perrin (now Willis Towers Watson) center of excellence. He was an architect and leading practitioner of the firm’s global change management consulting practice.

His book, The Leadership Solution, was a classic treatise on leadership, change management and creating high performance organizations. It has served as a college level textbook. Walk the Talk: 50 Actions to Becoming a More Extraordinary Leader helps leaders build their credibility by making sure that what they do and what they say are consistent.

A regular contributor to many business publications and frequently quoted in business journals, Jim has taught at the graduate schools of business at George Washington University, Villanova University, The University of St. Thomas and Hamline University.  

REGISTER

 

You can also register by sending an e-mail to Fred Droz at

fred.droz@thecommunicationexchange.org or by calling Fred at 866-463-6226




Hot Topics programs are a member service of The Communications Leadership Exchange.